MARGINS
OR DEATH
Surrounded by Beautiful Ideas, Quietly Dying Because You Can't Outwork Broken Math.
No bullshit.
Just the brutal truth about where CPG money is made or lost.
THE BRUTAL TRUTH
Read the Book that's making CPG founders rethink everything they thought they knew about margins
Formats Available
Paperback: $29.99
Hardcover: $36.99
Digital: From $5.99
(USD)
Margins of Death
By Steven Dontigny
What You'll Learn:
In Margins or Death, you’ll learn how to build a CPG business that actually survives. This isn’t theory or fluff—it’s the hard math and no‑bullshit playbook every founder needs.
You’ll discover why most brands silently die from broken margins, how to price and plan like an investor, and how to avoid the supply chain and retail traps that kill good ideas.
If you’ve ever wondered why your product isn’t scaling—or how to make sure it can—this book gives you the brutal truths, proven frameworks, and real‑world strategies to turn survival into growth.
Details
Pages 288
Publication: Now Available
For: Those wanting to increase Margins
The Illusion of Profitability
Most "profitable" brands are bleeding out behind the scenes.
They don’t know it yet because their gross margin spreadsheet hasn’t caught up to reality.
Why?
Because what’s killing them isn’t obvious — it’s buried inside freight bills, promotions, trade spend, and distribution cuts. And by the time they figure it out, it’s too late.
You don’t feel the bleed at first.
Because the money’s still moving.
There’s product on shelves.
You’re doing trade shows. People are tagging you.
But the money never adds up.
The bank account doesn’t match the buzz.
That’s margin rot — slow, invisible, and lethal.
Margins or Death
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